Gen Z is turning to radio for something increasingly hard to find: shared experiences.

Name: Gen Z is turning to radio for something increasingly hard to find: shared experiences.
Uploaded: 2026-10-07T13:44:12.000Z
Duration: 40 s
Channel: iHeartMedia Inc
Description: Gen Z is turning to radio for something increasingly hard to find: shared experiences. Our Guarded Generation research found that 86% of Gen Z says radio creates shared moments and memories. Bob Pittman explains why connection and belonging are central to this generation’s relationship with radio. 🎧 Comment GEN Z to learn more about the research and what it means for marketers.👇

Gen Z is turning to radio for something increasingly hard to find: shared experiences. Our Guarded Generation research found that 86% of Gen Z says radio creates shared moments and memories. Bob Pittman explains why connection and belonging are central to this generation’s relationship with radio. 🎧 Comment GEN Z to learn more about the research and what it means for marketers.👇

By iHeartMedia Inc

Published October 7, 2026

From the Radio Revolutionaries 📻 community. Join fellow enthusiasts in exploring the power of radio in connecting generations and discovering new music.

Posted in Gen Z Radio Vibes 🎶. Explore how radio connects Gen Z, sharing personal music moments and discovering new tunes together.

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